Marketing Design

Section Overview

Branding

Email Marketing

Whitepapers Design

Ads Design

Landing page Design

Video content Design

In my role as a Digital Designer at a dynamic small startup, I've had the incredible opportunity to play a multifaceted and pivotal role in shaping the visual identity and brand of the company. My responsibilities span a wide spectrum of design tasks, covering everything from creating compelling advertisements that engage our target audience, crafting informative whitepapers that showcase our expertise, and designing captivating email templates that drive engagement.

Ad design for a LinkedIn marketing campaign

I've also had the privilege of developing visually stunning landing pages that capture the essence of our brand and convey our unique value proposition. Additionally, my role extends to the creation of captivating video animations that breathe life into our marketing campaigns and the design of tables and graphs that visually communicate complex information with clarity.

In essence, I've been entrusted with the task of ensuring that every design element maintains the company's identity, aligns with our brand ethos, and effectively communicates the information and messages we aim to deliver. It's been an exciting journey, where I've had the opportunity to blend creativity with strategic thinking to drive the visual success of our startup's marketing endeavours.

My contributions to the marketing team

Landing Page Design

In my role as a Digital Designer, my focus extends to crafting highly tailored landing pages that are designed to resonate with our specific target audience. The process begins with the creation of mock-ups using Figma, where I meticulously map out the visual and interactive elements that will best engage our visitors. Following this creative phase, I seamlessly transition to Webflow, where I bring these designs to life.

Whitepaper Design

I've had the opportunity to contribute to a critical aspect of our content marketing efforts — whitepaper design. Whitepapers, with their profound insights and valuable information, form a cornerstone of our strategy to engage and educate our audience. My role in whitepaper design involves crafting visually pleasing templates in InDesign that not only uphold our brand's identity but also enhance the overall reader experience.

Email Design

Additionally, part of my role as a Digital Designer is crafting email templates for both product and community updates, as well as designing email sequences that facilitate diverse user journeys within the application. Crafting these email templates is a dynamic aspect of my work, where I focus on effectively communicating the brand identity of the company while ensuring our users are well informed.

Ads Design

Another crucial aspect of my role at Ellipsis Drive is designing ads that are deployed across a variety of platforms. These ads are meticulously tailored to reach distinct target audiences. The objective of these ads goes beyond mere promotion; they are powerful tools to drive engagement and establish our company's online presence. By creating visually compelling and informative ad designs, I aim to instil trustworthiness and build a positive image for the company's brand.

UI Animation Design

I utilize UI animations to playfully present the features of the app. These animations serve as dynamic storytellers, elucidating the user journey within the application. My approach to UI animations is versatile, adapting to the specific context and purpose. In certain instances, the animations take on a realistic and professional tone, seamlessly guiding users through intricate processes. Conversely, in more playful scenarios, the animations infuse a sense of delight and engagement, making the user experience not only informative but enjoyable.

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