Hi! I’m a Product & Digital Designer with an Engineering background, based in Utrecht.

Currently, I design for

Ellipsis Drive

.

Simplifying complexity.

I transform complex SaaS systems into intuitive, high-converting experiences without sacrificing the technical precision or business logic that drives them.

User Acquisition & Conversion

How I turned complexity into a high-converting funnel.

Explore User Acquisition & Conversion
Product Experience & Activation

How I optimized the user interface to reduce friction and help users reach their “Aha!” moment faster.

Explore Product Experience
Brand Systems & Storytelling

How I built a visual language for a technical SaaS product from the ground up.

Explore Brand Systems & Storytelling

Tools I work with

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Figma
Photoshop
After Effects
Premiere Pro
Illustrator
InDesign
Webflow
Mailchimp

Want to create something together?

Whether you have a project in mind or want to discuss design trends, I'm here to listen and collaborate. Feel free to reach out!